SEO Experts Academy by Terry Kyle and Matt Carter

Hi everyone!

I believe there are some rumours going around in the internet marketing scene recently about a brand new search engine optimization course by Matt Carter and Terry Kyle. I just read Matt’s blog last week and it is confirmed that this course, SEO Experts Academy will be officially launched on the 25th of October this year.

Before I go on any further, you must be wondering who are Matt Carter and Terry Kyle?

Matt Carter is a full-time super affiliate marketer from Sydney, Australia, who has been making lots of money through marketing physical products online. His latest release was Rapid Profit Formula, which is a course that teaches people how to create profitable niche affiliate sites from scratch.

It was a huge hit among internet marketers and has received great recommendations by fellow marketers in the Warrior Forum. He is an expert at SEO, having obtained the 3rd position for a highly competitive keyword “affiliate marketing” in Google USA.

Terry Kyle is well-known among internet marketers as a Backlink and SEO expert. He has 2 websites which are currently ranking on the 1st page of Google USA for a highly competitive keyword, “Backlinks”, shows that he really knows what he is doing.

Both Matt Carter and Terry Kyle are well-known for their no-nonsense approach to Search Engine Optimization. They are also honest internet marketers who always deliver what they promised. Therefore, you can reassure that SEO Experts Academy is going to be a fantastic SEO training course for people who want to master SEO and dominate their niche markets.

Now, What is SEO Experts Academy About?

It is a complete SEO training course that holds your hand and guides you through the complicated SEO world with a detailed route-map in the form of videos and PDFs. The course is split into 3 levels: Beginners, Intermediate and Advanced. Therefore, you can run through the course materials according to your level of proficiency.

Who Should Try It?

This course is intended for people who are serious about making money online through hard and smart work. I mean there is no shortcut to online success. You will definitely need to put in some effort to go through the course materials and most importantly, apply what you have learnt. Otherwise, you will just be wasting your money. And with Matt Carter and Terry Kyle as your tour guides, success is certainly within reach.

Your SEO Service, Ethical SEO, and Competitor Monitoring

When a company undertakes a search engine optimization program, whether it is performed in-house or outsourced to an SEO service, most of the attention (and rightly so) is focused on the company website. This is the one aspect where there is a feeling of control–once a website is released into the wild, the company will have to see how its site fares against all the other websites out there, whether the other sites are using ethical SEO tactics or not.

Apart from changes made to the company website, the assumption is often that the company and, if it is using one, its SEO service, has zero control over what appears in search engine results. However, this is not usually the case. Often, you or your SEO service can have a direct effect on search engine results by monitoring your competitors and reporting them to the major search engines when the SEO techniques used on their site fall outside what is popularly referred to as ethical SEO. (Please note that while I believe that the word “ethical” is tossed around too often, “ethical SEO” has become the standard phrase to describe white hat techniques, and so it is the phrase I use throughout the article.)

Primary Competitors

To start with, let’s define competitors. Almost every company has at least a handful of other companies that it considers to be primary competitors–the ones that sell the same products and services, that are of similar size, and so on. It is important that the SEO efforts (or lack thereof) of these competitors, whether they are using ethical SEO techniques or not, be monitored on a routine basis. If they have not hired an SEO service of their own, or if they have not started doing SEO in-house at all, you will have peace of mind knowing that the use of this channel, for the moment, is yours. If your competitors begin an SEO campaign, with or without an outside SEO service, you can learn much about their sales and marketing tactics by evaluating the keyphrases that they target. And you can also investigate whether they are using ethical SEO practices in their campaign.

Your Online Competitors

It’s important to keep in mind that it is unlikely that searchers are going to decide only between you and the primary competitors you have listed. They are going to consider any company that matches their particular needs and that shows up for their search term. This is why your criteria for a competitor online should broaden to encompass any company that offers products or services like yours that outranks you for any of your targeted keyphrases. If your in-house staff or your SEO service not only continually monitors your search engine positions but also analyzes the companies that appear above you in search results, you can often identify forward-looking competitors of which you were previously unaware–your primary competitors of tomorrow.

Violations

This brings us to the key issue of ethical SEO. Search engine optimization is still a very new concept to most companies. Even the most respected companies can make mistakes in this arena, either by choosing the wrong SEO service, or by trying to avoid hiring an SEO service altogether by bringing it in house with well-intentioned but unqualified people. For example, BMW’s German site was recently removed temporarily from the Google index for using doorway pages–something that is not considered an ethical SEO practice. It stands to reason that your competitors are also not immune to violations.

Bad Firms

There are very notable examples of otherwise smart and established companies hiring an SEO service that put them in a worse situation than before they pursued SEO–by getting their site removed from major search engines for violating the engine’s terms of service, for example. Not long ago, there was a well-publicized example where most of the clients of a Las Vegas SEO service were penalized. Almost all of the clients claimed that they were not informed that the firm was not practicing ethical SEO and that they were therefore at risk.

SEO firms are generally divided into two camps–those called “White Hats” (those that use ethical SEO practices and will never knowingly violate a search engine’s terms of service) and those called “Black Hats” (those that do not use ethical SEO practices and that will attempt to unravel the latest algorithms and exploit any loopholes to achieve rankings at any cost). Neither approach is invalid–it is not against the law to violate the terms of service of a search engine. Moreover, black hat techniques can be quite effective. However, the tactics are risky, and anyone hiring an SEO service that wears a black hat and does not use ethical SEO practices should definitely be apprised of this risk up front.

Internal Resources

Firms are often tempted to avoid hiring an SEO service by performing SEO in-house, and the project almost always falls onto an already overburdened IT department. The problem with approaching SEO from a strictly technical mindset is that the strategies employed, such as the keyphrases targeted, will not necessarily be in line with the goals of the marketing and sales departments. In addition, an IT resource will usually approach SEO from a purely technical standpoint, without being aware of ethical SEO practices, and this can lead to trouble. Penalization is a very real possibility, and it is hard to get back onto an index once your site has been removed.

Monitoring

A thorough SEO service will monitor not only the handful of competitors that you deem crucial but also the sites that appear higher than you for any of your chosen search phrases. This may be somewhat controversial, especially to any SEO service or webmaster that uses tactics forbidden by the search engines’ terms of service. However, many white hat SEO service firms consider it an obligation to their clients to routinely monitor the sites of any competitor found on the engines to be sure it is using ethical SEO techniques.

There is a reason that every major search engine has a form to report sites who do not use ethical SEO tactics and who violate the terms of service so that these sites can be subsequently penalized or removed. Spam filters cannot catch all violations without also removing a large number of good sites. Search engines rely on their users to help them to keep their indexes clean and free of sites not using ethical SEO tactics. There are many techniques to spam an engine–far too many to list. However, a good SEO service not only knows what all of these techniques are but knows how to identify them when it sees them so they can be reported to the engine accurately.

The End Result

Business is business, and your interests often run directly counter to that of your competitors. When you report a website that is not using ethical SEO, it is very likely that it will be removed. This means there is one less company that you need to worry about in the online arena, at least for the time being. If the site in question outranked yours, you also get the added benefit of seeing your rankings improve as the violating pages are removed–provided, of course, that you are using ethical SEO techniques and steering clear of violations yourself, or you may be reported by a competitor of yours or its SEO service!

The engine also benefits from users reporting violations. Engines do not like people trying to trick their indexes, since there might then be pages showing up for particular search terms that are not actually relevant to those terms. Clearly, search engines understand this benefit–if the engines thought they could weed out all the spam themselves, they would not provide a reporting system. Supporting such a system, after all, is not free. Real people employed by the engine have to visit the offending pages to confirm that they are not using ethical SEO tactics.

In the notable example cited earlier of the firm that got most of its clients penalized, the owner of the SEO service in question was quoted as saying, “Google can kiss my ass. This is the Wild Wild West.” He may be right–maybe it is the Wild Wild West. But there are a whole bunch of new sheriffs in town–and they are wearing white hats.

Website Development For SEO – FTP Set Up Guide

Designing websites with SEO in mind doesn’t have to be rocket science. Everything that you need to accomplish this can be learned online and with the assistance of a few books. I am going to write a series of articles showing you how to set up your WordPress blog site, and optimize it for SEO. This article is on FTP set-up, and installing an SEO optimized theme.

Assuming you already have your domain and hosting set up, we are going to jump straight into File Transfer Protocol. If you have not set up your hosting you will need to do that first and make sure that you get a web hosting company with Fantastico. It is a program offered with a select few web hosting companies that allows you to set up WordPress with just a few clicks.

Once you have WordPress set up you are going to need your FTP software. I use Filezilla, and it can be found with a quick search on Google. Just download it and go through the set-up steps as with any other program. Once installed, your initial set-up for transfers will be required. After the first time it will remember you passwords and you can connect to your website easily.

Go to your control panel in your web hosting account and look for create FTP account. If this is your first time doing this leave directory blank, and just put in your domain,user name and password. I set my quota to unlimited. Click enter and you have set up your FTP account. Once you click enter, it will give you the information you need to access your account. Copy and paste this into a document and save it on your desktop.

Open Filezilla, and on the top left, below File if you hove over the button it will say open site manager. Click on that. It will bring up the site manager window, with your options for setting up your new FTP account information. Open your document from earlier, and fill in the information.

Host is the FTP server. Set logon type to normal, and type in your user name and password. Name the account something that you can remember for your site. If my site was mysite.com I would name it mysite. Once you have filled in all the information with what you saved on your document, click connect.

Once you have clicked connect you will see four large quadrants on the interface. Computer Folders, computer files, server folders and server files. These are important because you can work everything from this location. You also have the option of drag and drop from your desktop.

The themes I recommend are listed with the resources on my website under free marketing training and website development for SEO.

To install your theme, refer to the large quadrant on the upper right called remote site. This is your server folders. Click to open the folder and then scroll down to public html. Click on WP content and then click on themes. The quadrant under the server folders is your server files. It will already have the default WordPress themes installed, classic and default. What you want to do is find your theme that you have downloaded through the process on the left, or open it on your desktop, and the drag and drop it into the server files quadrant. Once it is done setting up you are ready to go into WordPress and activate your theme.

This is your first step towards website development for SEO. You are now ready to customize your SEO options.

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