Website Development For SEO – FTP Set Up Guide

Designing websites with SEO in mind doesn’t have to be rocket science. Everything that you need to accomplish this can be learned online and with the assistance of a few books. I am going to write a series of articles showing you how to set up your WordPress blog site, and optimize it for SEO. This article is on FTP set-up, and installing an SEO optimized theme.

Assuming you already have your domain and hosting set up, we are going to jump straight into File Transfer Protocol. If you have not set up your hosting you will need to do that first and make sure that you get a web hosting company with Fantastico. It is a program offered with a select few web hosting companies that allows you to set up WordPress with just a few clicks.

Once you have WordPress set up you are going to need your FTP software. I use Filezilla, and it can be found with a quick search on Google. Just download it and go through the set-up steps as with any other program. Once installed, your initial set-up for transfers will be required. After the first time it will remember you passwords and you can connect to your website easily.

Go to your control panel in your web hosting account and look for create FTP account. If this is your first time doing this leave directory blank, and just put in your domain,user name and password. I set my quota to unlimited. Click enter and you have set up your FTP account. Once you click enter, it will give you the information you need to access your account. Copy and paste this into a document and save it on your desktop.

Open Filezilla, and on the top left, below File if you hove over the button it will say open site manager. Click on that. It will bring up the site manager window, with your options for setting up your new FTP account information. Open your document from earlier, and fill in the information.

Host is the FTP server. Set logon type to normal, and type in your user name and password. Name the account something that you can remember for your site. If my site was mysite.com I would name it mysite. Once you have filled in all the information with what you saved on your document, click connect.

Once you have clicked connect you will see four large quadrants on the interface. Computer Folders, computer files, server folders and server files. These are important because you can work everything from this location. You also have the option of drag and drop from your desktop.

The themes I recommend are listed with the resources on my website under free marketing training and website development for SEO.

To install your theme, refer to the large quadrant on the upper right called remote site. This is your server folders. Click to open the folder and then scroll down to public html. Click on WP content and then click on themes. The quadrant under the server folders is your server files. It will already have the default WordPress themes installed, classic and default. What you want to do is find your theme that you have downloaded through the process on the left, or open it on your desktop, and the drag and drop it into the server files quadrant. Once it is done setting up you are ready to go into WordPress and activate your theme.

This is your first step towards website development for SEO. You are now ready to customize your SEO options.

SEO – Web Marketing Search Engine Optimization For Your Business

As a traditional business you focus on many forms of marketing. If you are a small business, you may rely largely on word of mouth marketing, getting your customers to give you referrals. You probably have business cards, brochures, and flyers. And your website is probably geared toward these same marketing concepts of providing company information and cool pictures.

Unfortunately, in today’s society a business website cannot be another traditional marketing tool found accidentally online or only by your existing customers. The internet is completely changing the way people shop for goods and services, and if potential customers cannot find you on the internet, they will take their business elsewhere. To build a good web presence you have to change your focus to web marketing search engine optimization.

Web marketing is much like traditional marketing, but taken to the web. Word of mouth marketing becomes social networking, business cards become directory and search engine listings, brochures become video or article marketing, and flyers become online classified ads. However, you must use web marketing search engine optimization in order for these marketing strategies to be successful.

This requires careful keyword research of y our niche, or your area of expertise, and use of those keywords in all of your internet marketing. Your keyword or phrase should appear in your domain name or URL, the title of your site, and throughout your site at around one to three percent density. This means that for every four hundred words you should have your keyword four times.

SEO Experts Academy by Terry Kyle and Matt Carter

Hi everyone!

I believe there are some rumours going around in the internet marketing scene recently about a brand new search engine optimization course by Matt Carter and Terry Kyle. I just read Matt’s blog last week and it is confirmed that this course, SEO Experts Academy will be officially launched on the 25th of October this year.

Before I go on any further, you must be wondering who are Matt Carter and Terry Kyle?

Matt Carter is a full-time super affiliate marketer from Sydney, Australia, who has been making lots of money through marketing physical products online. His latest release was Rapid Profit Formula, which is a course that teaches people how to create profitable niche affiliate sites from scratch.

It was a huge hit among internet marketers and has received great recommendations by fellow marketers in the Warrior Forum. He is an expert at SEO, having obtained the 3rd position for a highly competitive keyword “affiliate marketing” in Google USA.

Terry Kyle is well-known among internet marketers as a Backlink and SEO expert. He has 2 websites which are currently ranking on the 1st page of Google USA for a highly competitive keyword, “Backlinks”, shows that he really knows what he is doing.

Both Matt Carter and Terry Kyle are well-known for their no-nonsense approach to Search Engine Optimization. They are also honest internet marketers who always deliver what they promised. Therefore, you can reassure that SEO Experts Academy is going to be a fantastic SEO training course for people who want to master SEO and dominate their niche markets.

Now, What is SEO Experts Academy About?

It is a complete SEO training course that holds your hand and guides you through the complicated SEO world with a detailed route-map in the form of videos and PDFs. The course is split into 3 levels: Beginners, Intermediate and Advanced. Therefore, you can run through the course materials according to your level of proficiency.

Who Should Try It?

This course is intended for people who are serious about making money online through hard and smart work. I mean there is no shortcut to online success. You will definitely need to put in some effort to go through the course materials and most importantly, apply what you have learnt. Otherwise, you will just be wasting your money. And with Matt Carter and Terry Kyle as your tour guides, success is certainly within reach.

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